Drawing upon Geneon Entertainment’s extensive business partnerships and strategic ties within the anime industry and Production I.G’s proven body of critically-acclaimed animated works, this unprecedented joint venture will result in the completion of Farmer’s latest music video, “Peut-être toi,” which will be entirely animated.

“This joint collaboration between Geneon and world-famous powerhouse animation studio Production I.G will allow both companies to maximize our creative strengths and resources, while opening the doorway to producing more high-quality projects in the future,” said Eiji Orii, President/CEO, Geneon Entertainment.

Prior to this announcement, Geneon Entertainment had bolstered its expansion into the anime market with the recent assigned management of a 2.0 billion yen investment fund arising from a joint venture between its parent company, Dentsu Inc. and the Mitsubishi Corporation.

Long established within the animation field for its high standards of animation, Production I.G had produced the international smash features, “Ghost in the Shell” and “Ghost in the Shell 2: Innocence” along with its high-profile TV counterpart, “Ghost in the Shell: Stand Alone Complex and its follow-up, “Ghost in the Shell: S.A.C 2nd Gig.”   The studio is also familiar to moviegoers for the animation segment in Quentin Tarantino’s “Kill Bill: Vol. 1.”  More recently, the studio has produced new anime TV series such as “Blood+” and “IGPX,” the feature film “xxxHOLiC – A Midsummer Night’s Dream,” and Mamoru Oshii’s latest directorial effort, “Tachigui: The Amazing Lives of the Fast Food Grifters.”

As the top attraction and premier singer in France’s pop music scene, superstar artist Mylène Farmer’s records have cumulatively sold in the millions, making her that country’s most commercially successful female music artist, including a footnote mention in the Guinness Book of World Records for having the top-selling music single (“Désenchantée”) of all time.   Originally from Montreal, Quebec, but raised in France, Farmer has built an extensive discography of albums, as well as highly artistic and visually intoxicating music videos, garnering fans throughout Europe, as well as within the United States.

About Geneon Entertainment

A leading supplier of Japanese animation in North America, GENEON ENTERTAINMENT (USA) INC. (www.geneonanimation.com) is a full-service producer and distributor of entertainment content including film, music, animation and television shows on DVD, UMD, CD, and new media, including the Internet and mobile devices. Continually introducing new and classic anime and live-action programming, as well as anime CD soundtracks, the company also serves as a creative partner to many of Japan’s top anime production companies.  Additionally, Geneon Entertainment distributes critically acclaimed musical performances on DVD and CD from renowned artists.  Headquartered in Long Beach, California, Geneon Entertainment (USA) is a subsidiary and joint venture between Tokyo-based advertising giant Dentsu, Inc. and d-rights, Inc., a subsidiary of Mitsubishi Corporation.

Dentsu Inc., founded in 1901, is the largest advertising agency brand and the fifth largest marketing and communications organization in the world. Based in Tokyo, Dentsu offers national, multinational and global clients the most comprehensive range of advertising and marketing services through its unique “Total Communications Services” approach. Dentsu has pioneered and set global standards for integrated communications, which in latter years have been adopted by a number of major international networks.  Dentsu’s consolidated revenues for fiscal term 03/06 were recorded at $17.1 billion.  Dentsu is publicly traded on the Tokyo Stock Exchange.
 
d-rights, Inc., a wholly owned subsidiary of Mitsubishi Corporation (Japan’s largest general trading company), established in 1988, is an integrated production company handling entertainment content for a variety of media; terrestrial TV, Internet, DVD, etc.  Based in Tokyo, d-rights offers the services as a content producer, a rights manager, and an advertising agency, and d-rights can provide clients with the support necessary to work more efficiently and effectively in the content business.  d-rights, Inc. is based in Tokyo.

About Production I.G
 
Established by Mitsuhisa Ishikawa in 1987, PRODUCTION I.G (www.production-ig.com < http://www.production-ig.com/> ) has grown through the years as one of the world’s leading animation studios.  With its cutting-edge works, such as “Ghost in the Shell” (1995, No. 1 in Billboard Top Video Sales Chart), “Jin-Roh” (2000), “Blood: the Last Vampire” (2000), “Ghost in the Shell: S.A.C.” TV series (2002~2004), “Kill Bill: Vol. 1” (animation segment, 2003), Ghost in the Shell 2: Innocence” (2004, first Japanese animated feature film selected in the official competition of the Festival de Cannes), Production I.G has gained a high reputation around the globe, inspiring Hollywood creators such as James Cameron, Quentin Tarantino and the Wachowski brothers.  The studio’s latest line up includes “xxxHOLiC” (2006), “Le Chevalier D’Eon” (2006) and “Ghost in the Shell: Stand Alone Complex – Solid State Society” (2006).