Nintendo DS Top-selling system of 2007

Filed under: Press Releases — S. @ 6:56 pm

Nintendo DS Will Finish 2007 as the Year’s Top-Selling Video Game System

     Appeal to Core and Casual Gamers Keeps Portable System Going Strong

    REDMOND, Wash., Dec. 11 /PRNewswire/ — While many eyes are focused on
home video game consoles, Nintendo projects Nintendo DS(TM) to be the
top-selling system of the year. More than 6 million Nintendo DS portable video
game systems have sold in the United States in 2007 through Nov. 30, according
to internal Nintendo of America Inc. sales numbers. That’s a rate of about one
sold every five seconds of 2007, enough to project Nintendo DS will be the
top-selling video game system of any kind for the year. Nintendo DS has
increased its sales in the United States every year since it launched in
November 2004.
    (Photo: )
    (Photo: )
    “There’s no letup in sight,” says George Harrison, Nintendo of America’s
senior vice president of marketing and corporate communications. “Nintendo DS
appeals strongly to both core and casual gamers, and its momentum is set to
propel us into 2008.”
    Nintendo DS began 2007 strong, but its momentum only increased as the year
progressed. Before 2007, Game Boy(R) Advance held the all-time U.S.
Thanksgiving week sales record, with 600,000 systems sold in 2005. But
Nintendo DS beat that Thanksgiving week record with more than 650,000 sold.
    The huge appeal of Nintendo DS stems from the diversity of software
available for the system. Four Nintendo DS games have sold more than 2 million
in the United States alone, including New Super Mario Bros.(R), Mario Kart(R)
DS, Pokemon(R) Diamond and Super Mario(R) 64 DS. Another eight games have sold
more than 1 million each in the United States, including Brain Age(TM): Train
Your Brain in Minutes a Day, Pokemon(R) Pearl, Animal Crossing(R): Wild World,
Big Brain Academy(TM) and four separate versions of Nintendogs(TM).
    The worldwide innovator in the creation of interactive entertainment,
Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and
software for its Wii(TM), Nintendo DS(TM), Game Boy(R) Advance and Nintendo
GameCube(TM) systems. Since 1983, Nintendo has sold nearly 2.5 billion video
games and more than 430 million hardware units globally, and has created
industry icons like Mario(TM), Donkey Kong(R), Metroid(R), Zelda(TM) and
Pokemon(R). A wholly owned subsidiary, Nintendo of America Inc., based in
Redmond, Wash., serves as headquarters for Nintendo’s operations in the
Western Hemisphere. For more information about Nintendo, visit the company’s
Web site at

SOURCE  Nintendo

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