Feb 1, 2008
Nintendo DS Gets a Fashion-Forward New Color Scheme: Cobalt/Black
The best-selling video game system in the world is adding a cool new color
scheme to its wardrobe on Feb. 10. Like a black T-shirt with a splash of
color, the new Cobalt/Black version of the portable Nintendo DS™ grabs your
attention. It looks good whether it’s toted in your school backpack, pulled
from your purse or riding with you on a family trip.
Cobalt/Black marks the seventh color in the Nintendo DS Lite palette. It joins
Polar White, Coral Pink, Onyx, Crimson/Black and the limited-edition Gold and
Metallic Rose. Now there’s a Nintendo DS color to complement any outfit.
Nintendo DS just finished 2007 as the best-selling video game system in the
United States, with more than 8.5 million sold last year alone. Since it
launched in November 2004, Nintendo DS has sold more than 17.6 million in the
United States. Its smart looks, innovative touch screen and voice recognition
features, and remarkable software have reinvented the way people think about
video games while attracting girls, women, baby boomers and seniors to the
world of video games in record numbers.