Wii & Nintendo DS Set New Industry Records
Wii Sells 10.17 Million Units & DS Sells 9.95 Million Units in a Year
REDMOND, Wash.–(BUSINESS WIRE)– Before 2008, no video game system had ever been purchased by ten million Americans in a single year. But according to independent sales data released today by the NPD Group, the Wii™ console from Nintendo did just that, even during these economic times, with 2008 unit sales of 10.17 million. The Nintendo DS™ portable handheld system came in a close second, with 2008 unit sales of 9.95 million. Each of them broke the previous yearly unit sales record set in 2007 by Nintendo DS with sales of 8.52 million.
Consequently, Wii represented 55% of all next generation home console sales in 2008, while Nintendo DS claimed 72% of all portable system sales in 2008.
“Our type of entertainment has now moved to the point where there is no longer a question that if you offer consumers an expanded definition of what a video game can be, and deliver that idea with quality and affordability in mind, millions of new people will start playing video games,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “Concepts like Wii Fit, Guitar Hero, and Rock Band never would have seemed feasible just a few years ago, and now they’re driving growth for our the entire industry.”
NPD data released for December and all of 2008 also included the following:
For more information about Nintendo, visit www.Nintendo.com.
About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ and Nintendo DS™ systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold nearly 2.8 billion video games and more than 480 million hardware units globally, including the current-generation Wii and Nintendo DS, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, visit the company’s Web site at www.nintendo.com.