Pokemon Platinum NYC launch

Filed under: Press Releases — S. @ 12:52 am
March 17, 2009 12:00 UTC

Pokémon Goes Platinum with a New York Launch Spectacular

Nintendo Invites Fans to Play, Purchase or Have a Chance to Win the Anticipated Pokémon Platinum Version Game before Official Release Date

–(BUSINESS WIRE)– Nintendo:



To mark the much-anticipated release of the Pokémon™ Platinum Version video game for the Nintendo DS™ system, Nintendo is pulling out all the stops for an unforgettable launch! Eager consumers will have the chance to purchase Pokémon Platinum Version in advance of its official March 22 release date, and some of the first consumers in line will be randomly selected to receive a copy of the game autographed by Game Producer Junichi Masuda and Game Director Takeshi Kawachimaru.


Rockefeller Plaza will become a Pokémon paradise with interactive game demonstrations, costumed character photo opportunities, great giveaways and showings of the newest Pokémon Movie, Pokémon: Giratina and the Sky Warrior. Among the new game’s new features is the Wi-Fi Plaza, a virtual Pokémon amusement park where players can connect online with fellow fans around the world and compete in fun mini-games. Nintendo encourages fans to come dressed as their favorite Pokémon characters. Costumed Pokémon fans may qualify to participate in the “Pokémon Platinum Plunge” challenge, where brave consumers and Pokémon fans can dive into a 10 foot vat of colorful balls for Pokémon Platinum Version games and exclusive Giratina™-branded Nintendo DS systems.


Pokémon Platinum Version electrified audiences in Japan when it launched, selling more than 1 million copies in its first three days of release and setting the stage for a blockbuster U.S. launch.



  Kids, tweens, teens, parents, game enthusiasts and Pokémon fans of all ages


  Saturday, March 21
    Game Sales Start: 11 a.m.
    Launch Event Festivities: Noon – 4 p.m.


  Nintendo World store
    10 Rockefeller Plaza
    New York, NY 10020



  • Consumers lining up to be among the first to purchase Pokémon Platinum Version for Nintendo DS
  • Rockefeller Plaza packed with excited Pokémon fans of all ages
  • Costumed fans emerging from the “Pokémon Platinum Plunge” with their copy of Pokémon Platinum Version
  • Kids and parents posing for photos with costumed characters and inflatable Pokémon
  • Enthusiastic fans playing Pokémon Platinum Version for the first time
  • Nintendo executives greeting fans, and Pokémon experts detailing the special features in Pokémon Platinum Version

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