I swore my friend was kidding me, but it’s really true: the Japanese have combined the ideas of Webkinz and look of Littlest Pet Shop to create: Jewelpet. You buy a plushie, get a code to take care of a virtual version, and sooner or later the company finds a way to get you to spend even more whether it be buying more “friends” or just buying virtual toys for your pet. Hey, it’s worked for Neopets and Gaia Online for years. Now we have a animated series popping up to get you to watch, play, and buy even more. How toyetic* can it get?
(*Note: Yes, I’m a big fan of Freakazoid. Freakzoid: Season 2 comes to DVD on April 21st!)