April 7, 2009 13:00 UTC
Nintendo’s Rhythm Heaven Gets Consumers Moving and Scratching to the Beat at Exclusive Event
New Hand-Held Rhythm-Based Game Grabs the Spotlight at New York’s Scratch DJ Academy

–(BUSINESS WIRE)– Nintendo:

WHAT:
Nintendo’s hotly anticipated rhythm-based music game will be put to the test as consumers and eager beat-keepers gather at an exclusive invitation-only event at New York’s Scratch DJ Academy for a night of game sampling and turntable spinning. Following the April 5 launch of the Rhythm Heaven™ video game, playable on either the Nintendo DS™ and Nintendo DSi™ systems, this unique event will give players and spectators an up-close look at the new game with interactive demonstrations, a live Rhythm Heaven/DJ battle and prize giveaways. The Scratch DJ Academy is the perfect place for consumers to experience the game for the first time, allowing players to apply rhythm skills learned in the game to real-life DJ techniques.

World-renowned DJ instructors DJ Daddy Dog and DJay Jung will also be on hand at the event to show attendees how the rhythm drills and beat-keeping exercises found in the DJ School mini-game in Rhythm Heaven relates to real-life DJ skills.

WHO:
Students, spectators, gaming enthusiasts and music lovers

WHEN:
Thursday, April 9, 2009

WHERE:
Scratch DJ Academy

VISUALS:

Consumers playing the new Rhythm Heaven video game using the Nintendo DS stylus to tap, flick and slide to the beat
Consumers competing for prizes in a live Rhythm Heaven game play battle
Competitors putting Rhythm Heaven skills to work in a live DJ class
World-renowned DJs Daddy Dog and DJay Jung showing students how to apply Rhythm Heaven concepts to live DJ techniques
Photos will be made available after the event
ABOUT RHYTHM HEAVEN:

In Rhythm Heaven, players are challenged with tapping, flicking, holding or sliding the Nintendo DS stylus to the rhythm. Featuring compositions by legendary Japanese pop-music producer TSUNKU♂, each exercise gives users a fun, entertaining way to interact with the music, all with the intuitive touch-screen controls and on-the-go convenience of Nintendo DS. For more information about Rhythm Heaven, visit www.rhythmheaven.com.